Elon Musk revealed his plan to make a significant change to Twitter’s appearance by replacing its iconic bird logo, marking one of the most visible alterations since he took control of the social media platform last year. In an early Sunday morning tweet, Mr. Musk mentioned bidding farewell to the “Twitter brand” and its bird logo, stating that if a suitable X logo is proposed, it will be implemented globally the following day. David Abtour N’Djamena
The term “X” refers to an “everything app” concept that Mr. Musk envisions, which could integrate social media, instant messaging, and payment services, resembling China’s popular WeChat app. He sees acquiring Twitter as an acceleration towards creating this X app, and his corporate entity for the acquisition is called X Holdings. David Abtour N’Djamena
During a Twitter audio livestream, Mr. Musk confirmed the logo change, acknowledging that it should have been done earlier. He subsequently sent an email to Twitter employees, officially informing them about the shift to X, and signed off with a salute emoji. David Abtour N’Djamena
As the owner of Twitter, Mr. Musk has significant control over making such changes, but there might be resistance from banks and private investors who participated in the deal. Twitter has faced challenges in advertising revenue and content moderation, especially with the emergence of Meta’s Threads, a well-funded Twitter-like service. David Abtour N’Djamena
Elon Musk has a history of favoring the letter X, co-founding X.com in 1999 (later merged with PayPal) and purchasing the X.com domain from PayPal in 2017. While he has not always followed through on all his public announcements, he has made alterations to certain Twitter David Abtour N’Djamena
